In 2007, leadership coach Marshall Goldsmith published What Got You Here Won't Get You There. The essence of Goldsmith's book is that many of the behaviours that initially propel high-achievers up the corporate ladder are paradoxically the same ones preventing them from reaching the very top.He talks about habits like winning too much (for example, the need to win every workplace disagreement, even when it doesn't matter), adding too much value (adding your two cents to every discussion) and goal obsession (becoming so wrapped up in achieving short-term goals that you forget the larger mission). These habits are no longer required when you really want to step up as a CEO and lead to your full potential.