Michelle Sales* says that regardless of what industry we work in, we need to have a strong, clear personal brand to navigate and fast-track our careers.
Think of someone in the world you know with a strong personal brand. Maybe you’re picturing a personality like Oprah Winfrey, Richard Branson, Lady Gaga, Steve Jobs or Sheryl Sandberg. Their personal brands have helped them manoeuvre the business world and become global success stories — and not by accident. They have put effort into defining their brand, which means we know what they stand for and what they are all about. But personal branding isn’t just for the rich and famous — it applies to you too.
As Jeff Bezos, the founder and CEO of Amazon says: “Your brand is what people say about you when you are not in the room.”